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1. Cases in marketing management / Douglas J. Dalrymple, Leonard J. Parsons, Jean-Pierre.

by Dalrymple, Douglas J | Parsons, Leonard J | Jeannet, Jean-Pierre.

Material type: book Book; Format: print Publisher: New York : John Wiley and Sons, 1992Availability: Items available for loan: Matheson Library [Call number: SR 658.8 D151] (1).
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2. Basic marketing management / Douglas J. Darymple, Leonard J. Parsons.

by Dalrymple, Douglas J | Parsons, Leonard J.

Edition: 2nd ed.Material type: book Book; Format: print Publisher: New York : John Wiley, 2000Online access: Click here to access online Availability: Items available for loan: Matheson Library [Call number: 658.8 D151] (1).

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